I enjoy digging into a company's core ideas - determining not only if they have an elegant solution to the problem they are trying to solve, but whether the problem truly exists in the first place.
In my pre-design life, I spent time in a new venture incubator at Treacy & Company, a management and strategy consulting firm. I also started one of the first digital music distributors, helping independent artists and labels distribute their music to services like iTunes. In short, I have spent a lot of working on startups and am comfortable managing the uncertainty that comes with that.
I also build and launch projects for fun on the side, both to satisfy my own curiosity as well as learn from them. I bring these learnings to my clients as well.